Clixtell Team | June 7, 2025
🛠️ Case Study: How Ruby’s Local Plumber Cut $3,000 in Click Fraud From Their $9K Google Ads Budget
Client: Ruby’s Local Plumber
Industry: Plumbing & Heating Services
Keywords Most Affected: Local Plumber, Emergency Plumber Service
🚨 The Problem: Fake Clicks Were Wasting a Third of Their Budget
Ruby’s Local Plumber had been advertising on Google Ads for over 2 years with a monthly budget of $9,000. But their campaigns were under attack—bots, VPNs, and local competitors were draining their spend, generating $3,000/month in click fraud.
They saw many clicks but no conversions—zero ROI. They even tried another fraud protection tool, but the attacks continued. At one point, they considered quitting PPC completely.
🛡️ The Solution: Clixtell’s Full Protection Suite
In January 2025, they joined Clixtell and activated all security features:
- IP and device blocking
- VPN and proxy detection
- Automated security rules
- Live video session recordings
Setup was done in minutes using Clixtell’s automated tracking template.
Clixtell quickly detected aggressive click patterns, especially from competitor activity and VPN abuse on keywords like “emergency plumber.”
📈 The Results: Real Calls, Real Savings
- 💰 $3,000/month in click fraud blocked
- 📞 Qualified phone calls from real customers
- 📉 CTR reduced from 8% to a cleaner 4%, reflecting more accurate, high-quality traffic
- 📈 Conversion rate doubled—from 3% to 6%
- 💸 Average cost per click: $9
- ⏱️ Fully automated protection—no manual work needed
With help from Clixtell’s live session recordings, they also gained deeper insight into user behavior, allowing them to fine-tune their ad strategy for even better performance.
💬 The Experience
Ruby’s team described the platform as:
“Best click fraud protection tool.”
They reached out to support once to confirm setup—and got an immediate response. From that point on, everything ran smoothly and automatically. They now feel confident knowing their Google Ads are protected 24/7.
✅ Summary
Clixtell helped Ruby’s Local Plumber:
- Recover $3,000/month in wasted ad spend
- Double their conversion rate
- Cut all invalid traffic
- Increase call volume from real leads
- Regain confidence in running Google Ads campaigns profitably
