Welcome To Clixtell's Blog
Click Fraud – A Growing Problem for PPC Advertisers
Click Fraud – A Growing Problem for PPC Advertisers in 2023 | Clixtell Blog Dana Berg | Jan 8 2023 Click fraud is a growing problem for pay-per-click (PPC) advertisers all around the world and for all types of industries, with estimates suggesting that the cost of digital ad fraud worldwide increased significantly between 2018 […]
Why Conversion Tracking is Must for PPC Success?
Why Conversion Tracking is Must for PPC Success? | Clixtell Blog Michael Green | Jan 2 2023 Conversion tracking lets you see which keywords, ads, and campaigns are driving the most valuable actions on your website, like sales or lead form submissions. Without conversion tracking, you don’t have a clear picture of what’s working and […]
The Role of Machine Learning in Detecting and Combating Click Fraud on Google Ads in 2023
Click Fraud Detection with Machine Learning, How to Protect Your Google Ads Campaigns in 2023? | Clixtell Blog Michael Green | Dec 29 2022 Click fraud is a major concern for businesses and advertisers that rely on pay-per-click (PPC) advertising, such as Google Ads. Click fraud occurs when someone, often a competitor, intentionally clicks on […]
Which Types of Businesses are Most Vulnerable to Google Ads Click Fraud Attacks?
Which Types of Businesses are Most Vulnerable to Google Ads Click Fraud Attacks? | Clixtell Blog Michael Green | Dec 29 2022 Google Ads (formerly known as Google AdWords) is a pay-per-click (PPC) advertising platform that allows businesses to place ads on Google search results pages and other websites. While Google Ads can be a […]
.Net/C# Software Engineer
C# Software Engineer Product R&D | Full Time Position | Work from Home We are a dynamic software company that helps businesses secure their digital ads campaigns and fight internet click fraud devouring their marketing budget. Our product keeps businesses alive, and we help them by protecting their online advertising budgets from click fraud. Click […]
Clixtell Named the Best Click Fraud Protection Platform for PPC Marketers in 2022
We’re Proud to be Named “Best Click Fraud Protection Tool for 2022” Clixtell is pleased to report that our tool was included in the “Best Tools for PPC Marketers in 2022” list published by one of the most advanced Paid Search solutions, adalysis.com. The main focus of this list is “Functionality and Efficiency” which is […]
5 Tips to Detect Click Fraud in Your Google Ads Campaigns
5 Tips to Detect Click Fraud in Your Google Ads Campaigns With over 63,000 search queries being processed by Google every second and 76% of the search engine market belonging to Google, there really is no doubt that if you want to make it big in any industry or business, you simply have to advertise […]
How to Protect Yourself from Click Fraud on Click-to-Call Ads
How to Protect Yourself from Click Fraud on Click-to-Call Ads When it comes to the different and many types of click fraud, it seems that fraudsters will stop at nothing to get their way, sabotaging your advertising efforts and hurting your marketing budget. From different types of bots and web crawlers to click farms and […]
We’ve been Featured on Website Planet!
Interview with a Clixtell Co-Founder Read more about the ideas that motivate the Clixtell team on a great interview with Marko Velimirović: Website Planet
Why Are Home Service Businesses a Target for Click Fraud
Why Are Home Service Businesses a Target for Click Fraud You’d be surprised by the reasons millions of tradespeople are finding themselves an easy target for fraudsters. Here’s what you should be aware of if you are a home service businessperson. With millions of home service professionals opening their very own home service online, there […]
The Importance of Detecting Click Fraud Activity by Monitoring Clicks from Your Google Ads Campaigns
The Importance of Detecting Click Fraud Activity by Monitoring Clicks from Your Google Ads Campaigns No marketer in 2021 can afford to ignore the facts: there has been an extreme rise in global digital advertising fraud from $19 billion in 2018 which is expected to grow to a whopping $44 billion by 2022. It seems […]
What Is CTR and How Can You Use It to Detect Invalid Clicks?
What Is CTR? In the constant battle faced by business owners and advertisers to prevent click fraud on Google, CTR (click-through rate) plays a surprisingly important part. Though it is mostly known for its connection to SEO, CTR is also an extremely important tool for detecting invalid clicks in your Google Ads and in all […]
The Best PPC Software & Tools For 2021
The Best PPC Software and Tools for 2021ֿ There’s no wonder PPC (pay-per-click) is the most popular digital advertising tool nowadays. You just can’t argue with the statistics: half of the people arriving at a retailer’s site from a paid ad are more likely to buy an item or product than those who came from […]
Click Fraud Software:
Bots, Scripts & Automated Tools
Click Fraud Background Ever since Google has introduced its revolutionary digital advertising platform – Google Adwords, it quickly became the main marketing channel for businesses worldwide. Google Ads determine an Ad’s rank in its search results page, based on a Pay per Click auction model. In other words, this usually means a higher bid (per […]
What is Google Pay-Per-Click (PPC)
and why your business needs it
What is Google Pay-Per-Click (PPC) Whether you’re just getting started or have already tried creating an online advertising campaign with Google pay-per-click (PPC) learning the ropes is never easy. However, once you know how to do it right it is bound to help you drive traffic, boost your conversion rate and increase your sales and […]
Best Click Fraud Protection Software for 2021
Best Click Fraud Protection Software 2021. Thank you bloggersideas for choosing Clixtell to the Best click fraud protection software for 2021.
Microsoft Bing Click Fraud Detection & Protection in 2021
Microsoft Ads Search and PPC Known as the second largest and most popular search engine, Microsoft Ads (Bing Ads) click fraud may only account for 6.7% of the global search market but when you crunch the numbers, you get a whopping one billion unique global visitors each month. Everyone knows Google is the market leader […]
How Does Google Handle & Investigate Click Fraud Activity and Is It Enough?
Google Click Fraud When it comes to protecting your business, whether you’re a publisher, agency, or advertiser, identifying click fraud activity is crucial. Cybercrime which includes web crawlers, click farms, bot attacks and more is all over the web, trying to take advantage and disrupt the way people connect with one another online while […]
From Bots to Web Crawlers: The Common Types Of Click Fraud In PPC Campaigns
The PPC Golden Age In a competitive and digital market, pay-per-click (PPC) advertising has become the strategy marketers can’t get enough of with everybody, from small businesses to startups and large organizations, wanting a piece of the pie. After all, there is a whole lot of money to be made when it comes to digital […]
What is Return on Ad Spend (RoAS)
and How to Calculate it?
What is Return on Ad Spend – ROAS? ROAS stands for Return On Ad Spend. This metric is also known as R.O.I. whereas ROI refers to marketing in general, or any other investment like real estate, RoAS is a specific metric for digital Ad Spend. It is an important – perhaps the most important – […]
What is Google Ads Tracking Template?
PPC Click Tracking Tracking inbound marketing clicks, especially in the Pay Per Click marketing sphere has tremendous value due to many reasons. Here are the main ones: Verify & attribute web traffic across multiple channels Evaluate & improve your PPC campaigns performance Attribute conversion data to click data Use advanced optimization, BI & CRM systems […]
Is P.P.C. Marketing open to Abuse?
Is pay-per-click advertising open to abuse? Before the internet era, advertising channels were radio, newspaper, or television. It was very expensive to advertise, therefore only big firms and companies were able to afford it. Local stores and small businesses as a hair salon or locksmith shop couldn’t afford to advertise. It also wasn’t effective to […]
7 Ways to Reduce & Eliminate Google Ads Click Fraud
7 Ways to Prevent Click Fraud Paying for P.P.C Clicks without enough conversions? Not sure how & where your Google Ads budget is spent? You may be paying for Click Fraud! “Fraudulent Click” is a malicious click intentionally made to waste your marketing budget, in order to harm the campaign and even take it completely […]
What is a GCLID?
Why is it important on the Google Ads Network?
The Google Ads PPC Network The Google Ads Network constitutes billions of impressions and clicks per month. Controlling main online assets like the Google search engine, it’s huge display partner website network and Youtube combined transfer a massive monthly click volume globally. In a world where every click is monetized (and paid for) by someone, […]
What does it mean when an IP address is blocked?
What is an IP address? An IP address is a unique address given to any type of electronic device that has access to the internet. The IP address is given by the internet supplier. It made of 4 sections of numbers between 1-254 separated by a dot. By your IP address, your device can be […]
What is the Google Ads Network?
What is the Google Ads Network? The last two decades have witnessed a remarkable shift in the world of marketing and advertising. While traditional media such as television, radio, and print continue to hold a share of ad dollars, digital platforms continue to eat away at the market. This movement is about more than a […]
What is a Traffic Bot?
What is Traffic Bot? A Traffic Bot is an automated software or a script that browses the internet just like a human user does. Traffic Bots can read, browse, click, search, and interact with different websites as if they were real users. One of the first uses for traffic bots was and still is by […]
We are proud to present our new dashboard: Faster, Smarter & Friendlier
Meet Clixtell’s All-New Dashboard We’ve worked hard for it and it’s finally here! We’re glad to announce our state of the art new dashboard. A fresh design and a whole new user experience made with your feedback and comments in mind, makes Clixtell’s new dashboard even a greater tool. As the world’s leading Click Fraud […]
NewsWatch: Clixtell is a Reliable, Powerful, User-Friendly Software
NewsWatch Clixtell Review We’re proud to be presented by NewsWatch on national TV at AMC. Thank you for the kind words and the great review! “By helping to optimize PPC campaigns through rigorous monitoring of all click activity, smart detection of fraudulent clicks, and fast IP blocks within Google, you’ll regain control of your marketing […]
What is Click Fraud,
who is committing it and how does it work
Click Fraud – Explained We are proud to provide click fraud prevention solutions around the clock for large, medium and small sized businesses. But first, we want you to understand how click fraud comes into play in your marketing strategy and how click fraud became a powerful and destructive force against businesses. Let’s state the obvious […]
Clixtell is Proud to Present:
Call Extensions and Call Only Ads Tracking
Google Ads Click to Call Tracking It is a long-known problem for many advertisers: Since Call Extensions and Call-Only Ads clicks don’t go through Google’s tracking template or any landing page, to date they are impossible to track by IP. Moreover, click-to-calls are charged and paid for immediately when the click opens a call pop […]
2020 Click Fraud methods
and Why Marketers need to address the growing issue
Understanding Click Fraud in 2020 As 2020 slowly settles in, we can review the trends that shaped digital ad fraud in 2019 and look ahead to determine what awaits us in the near future. Glancing back at 2019 trends seems that one of the most significant and relevant buzzwords affecting our marketing pending budget: click […]
Report Calls to Google Analytics in 5 Simple Steps
Before You Start In your Clixtell pool, make sure Google Analytics is turned ON and connected to the correct Analytics ID. Step 1 In your Google Analytics account click “Admin”. Step 2 In the Admin screen, click “Goals” Step 3 Click “+New Goal” Step 4 Setup the Goal as in the image below. You can […]
What Is Click Fraud?
What Is Click Fraud? The most significant issue facing pay-per-click (PPC) marketers on the Internet today is a problem called click fraud. This event occurs when someone repeatedly clicks an advertisement to drain revenues from the ad purchaser or create income for the hosting site. If this activity is left unchecked, then it can cause […]
Google is introducing Parallel Tracking
Parallel Tracking Out of the Box Earlier this year Google announced Parallel Tracking becoming available to all Adwords advertisers. This is great because it means a faster, better experience for website visitors, while Clixtell can gather even more click fraud data in the background without causing any delays. We’re glad to announce Clixtell is ready […]
Proud to get 2 financesonline.com Awards
Best Marketing Software 2017 Clixtell team is proud to share some amazing news: We’re featured in financesonline.com as the top 10 Best marketing software for 2017! Check out our recent review – Clixtell is the winner in 2 categories: 2017’s Best User Experience award & 2017’s Rising Star award! Finances online’s experts enthusiastically analyzed how Clixtell benefits digital marketing campaigns by […]
How To Stop Click Fraud In 4 Free Steps
How to Stop Click Fraud? Invalid click activity A.K.A “click fraud“, has become the weapon of choice for unethical competitors and rouge ex-employees. Recent research estimate fraudulent click activity cost over $18.5 billion in 2015 alone. In other words, for every $3 spent, $1 will go to fraud. With statistics like that – Every digital marketer MUST ask himself […]
8 ways Call Tracking can improve your digital marketing
Use Call Tracking to Measure Success The importance of tracking the results of your digital marketing are long known and well discussed online. Tracking online advertising results, AKA Tracking Conversions, is quite easy when tracking online events who take place on your website, such as a visitor submitting a form or completing a purchase online. […]
Announcing: Facebook and Twitter Tracking
Facebook & Twitter Ads Tracking Clixtell’s team is glad to announce the option to track Facebook and Twitter clicks is added to our tracking system. Our BETA users are now able to track, monitor & analyze all website clicks and phone calls originating from Facebook and Twitter platforms. We are now successfully tracking website clicks and customer […]
